About us


We started up in 2006 with passion in offering the most flavourful freshest healthy fruit.

Today IBARROLA´s professional team  counts with more than 30 years of experience in the farming and marketing of  fresh produce. We have acquired this expertise and knowledge working for years in different countries of Europe and SouthAmerica. In the last decade our main market has been the UK.

In 2014 we established Growers Fresh Hub Ltd., our subsidiary in the United Kingdom, with the purpose to stay closer to final customers, shortening the supply chain and improve service and logistics.
After a vertical integration process lasting a few years, nowadays we grow in JV with our farmers in Southern Spain organic berries: healthy, fresh, flavourful soft fruits.

Mission


To offer healthy, fresh fruits with total guarantee of food safety, quality  and cultivation...

...Which may give everyone a healthier, more balanced life...

... And doing it in the most sustainable and responsible way.

Vision

Establishing long term relationships and alliances with stakeholders based in balanced joint growth.


Being patient to obtain consistent results always in a shared framework built up with commitment and collaboration.


Continuos improving and innvation to increase the value of what we offer.

Values


Passion for what we do.


Respect  to everyone and the environment.


Sustainibilty and focus in the long term.


Humility to learn more every day.


Honesty   and transparency.

Objectives


To preserve our environment, improving soil fertility and biodiversity.

To harvest our soft fruit in its best point of maturity and freshness.

To extend naturally the supply of blackberries and raspberries all year round.

To serve quickly and efficiently direct from our fields lively and flavourful berries.